I am excited to share that the Kruger Big Assist program is back for its fifth season, and your hockey association could receive up to $100,000!
Once again, Kruger Products will award five minor hockey associations with a $25,000 grant (one per geographic region), to help make the game more accessible and inclusive. Each regional recipient will then have the opportunity to receive an additional $75,000 Grand Prize; meaning your association could receive up to $100,000!
For the second consecutive season, the public will play a role in determining the Grand Prize winner by voting for the regional recipient they believe best demonstrates a commitment to removing more barriers to provide greater access to the game. Voting will take place in April.
With the 2025 investment, the Kruger Big Assist has committed $1 Million to over 50 hockey associations across Canada, with 8 recipients being from the Atlantic Region!
The 2024 Grand Prize recipient TASA Minor Hockey used the donation to create their ‘Come Try Hockey’ program in Upper Tantallon, Nova Scotia to make hockey more accessible to children aged 8-13, who have not had the opportunity to experience the sport due to financial or social circumstances. The registration for this new program filled up within 48 hours, and with the help of the Big Assist donation, TASA Minor Hockey covered registration fees and equipment costs for all players, so kids could come to the arena and just jump on the ice!
HOW TO PARTICIPATE:
Nominating your association only takes a few minutes through a brief written description. Association executives, volunteers, coaches and parents are all encouraged to nominate. Nominations will be accepted until February 10, 2025.
Click HERE to nominate your association for the Kruger Big Assist and view submission requirements.
Feel free to SHARE this on your association's social media pages, as there is no limit on how many nominations an association can make!
To celebrate the milestone of our fifth season, Canadians can also purchase specially marked Kruger Products packs to receive a limited-edition toque and join the Big Assist movement. Toques will be available between January 1 and February 28, and can be redeemed by uploading your receipt at krugerbigassist.ca.
If you have any questions or need further information, please don't hesitate to reach out. Thank you for your consideration!
Cole Crawford
Kruger Big Assist